DESIGN, BUSINESS & INNOVATION

Photo via The Independent.

A Georgian townhouse there was once a hangout for the Bloomsbury Set in which to show off the art and design of the time. Picasso popped in for tea. It's now a posh house for hire and, for two days only this week, a four-storey showcase for the way Google wants to run your life. Meet Google House in this article in the Independent. E.T.P. 6'

Image via Hövding website.

Yes, two Sweden woman created Hövding, a revolutionary bicycle helmet, innovation designed for the modern cyclist. Not only one of the safest helmets on the market, but also a discrete chameleon that easily becomes part of your outfit using the changeable shell. Want to see how it works? Have a loot at the video and at their website.

Photo: Flickr user Payton Chung via Fast Company.

Neil Ungerleider explains in his article in Fast Company that geotargeting is here to stay. "App makers--be they retailers or gaming firms--care whether customers are accessing them from shopping malls, sporting events, workplaces, or the home. GPS and phone sensors make it easy to determine where users are, and companies want the information for analytics and to provide different content based on a user's location. To meet that need, Adobe has announced that its popular Marketing Cloud is going mobile, with a suite of new products to help enterprise customers to create geotargeted content." Read full article here. E.T.P. 2'