Sunday 15 September 2013


 Photo: Emotiv's prototype via Fast Company.

This Mind-Reading headset gives you the power of the force. That how Fast Company describes Emotiv's new-and-improved neuroheadset that promises users to bridge the electro-communicational gap between one’s brain and computer, and also allows users to track their brain activity in real-time and even monitor their mental health. Boom. Read full article in Fast Company here and support the Emotiv's Kickstarter, already über successful, campaign here.

Photo via INC.

Some people believe that the one thing that make entrepreneurs successful it's their ability to innovate. However, as states INC Magazine, being innovative definitely helps but it is not the deciding factor as "many startups are refinements of existing business models or improvements on how everyday products and services are delivered". Find out what is that 'little something' they are talking about reading the article here.

Photo via The New Yorker.

The Problem With Multitasking. "At 10 P.M. on September 22, 1912, Franz Kafka, then a twenty-nine-year-old lawyer, sat down at his typewriter in Prague and began to write. He wrote and wrote, and eight hours later he had finished “Das Urteil” (“The Judgment”)."  Jack Keruack and Steve Wozniak have shared stories similar to that of Kafka, and although their achievements are very well known they are not atypical of what can be achieved by talented people in states of supreme concentration. So, Tim Wu of The New Yorker, ask this question: Would their feats be harder today, the multitasking era, or easier? Read full article here.

So, this is what Tim Lindsay, CEO of D&AD said about unpaid internships in the creative industries:
"Unpaid placements are an abhorrent abuse of a desperation [by graduates] to get into the industry . . . Agencies that do that are beyond the pale." True, true. We couldn't agree more,  nevertheless unpaid internships still more popular than the mythical paid ones. Luckily Lindsay is not only stating his opinion he is also partnering with WPP and starting the New Blood Academy programme that will include a number of paid apprenticeships your young creatives. Some of the agencies included on the program are Ogilvy, JWT, CHI & Partners, Y&R, and Grey. Read more in Creative Review.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.