Sunday 23 February 2014


Photo via Fast Company.

Harvey Deutschendorf writes for Fast Company a nice article about one of the latest buzzword in business: Storytelling. "Not only is it commonly accepted that good storytelling beats other forms of communication hands down, there is scientific evidence that backs this up. When we receive information from a presentation on powerpoint the language parts of our brain that decodes words into meaning becomes activated. However, when we listen to a story a lot more happens. Not only does the language processing part become activated, but other parts are used to process the experience of the story for ourselves. For example, descriptions for foods would activate our sensory cortex. Hearing a story puts much more of our brain to work than simply listening to a presentation. Not only can we stimulate various areas of the brain, but if the listener relates to a story, their brain’s can become synchronized with the storyteller’s. Emotions that the storyteller is experiencing can be shared with the listener". Read full article in Fast Company. E.T.P. 6'

Photo via PSFK.

So, finally here they are, Google Glasses will be used in a trial by Virgin staff to offer personalized service to passengers. "Virgin Atlantic concierge staff in the Upper Class lounge at London Heathrow wear Google Glass to provide a hyper personalized experience to all customers. Google Glass will enable the staff to immediately be able to identify a customer by name as well as see their flight details and preferences in food and drink. This experiment was created in response to findings in a Virgin Airlines survey that stated over half of travelers worldwide think flying is less glamorous or exciting than it was in the past." Read full article in PSFK. E.T.P. 2'

Photo via Wired.

"The Toy Fair is exactly what it sounds like. It’s been going on for 111 years, and it’s huge. This year, more than 1,150 toy companies squeezed into New York City’s Javits Convention Center to show off the new things kids will be clamoring for later this year. Toy traditionalists and forward-thinkers have much to get excited about: While apps, robots, and meme-based toys are all trending, plenty of old-school playthings are in the mix, too. " Read full article in Wired. E.T.P. 3'

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