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| (Great) Illustration by Brock Davis via Fast Company. |
Baratunde Thruston writes a very provocative piece in Fast Company in which he poses the question: What if brands stop trying to join the conversation and make products worth talking about? I personally think that both things are not mutually exclusive, social media not always is an attempt to compensate for bad, outdated or boring products, but hey, for a lot of brands out there do think that, so he has a very good point: "Brands are so desperate "to join the conversation" on social media that most only get as far as "I gotta do the social media!" and don't have a thoughtful way to determine what to do on the social media. They ask, "What's our Snapchat strategy?" without ever considering if they need one.
Can social media promotion work? Sure. I've employed it for myself and my clients. But we've reached a point in marketing where we seem to have forgotten our best "engagement strategy": the product itself. The actual thing you're trying to promote is itself its own vehicle for promotion. Whoa." Read full article in Fast Company. E.T.P. 6'
As we share a couple of weeks ago, "the MoMA Design Store in New York City collaborated with the crowdfunding site to sell Kickstarter-successful products in stores and online, from May 13 to June 16. It's a part of NYCxDESIGN, a city-wide celebration of all things design." Have a look at some of the projects in Mashable. E.T.P. 9'
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| Photo: Flickr user Eli Christman via Fast Company. |
Himanshu Saxena propose three new job titles that can companies to deal with two of the main issues that seem to be severely afflicting corporations today: how to survive gracefully in this uncongenial business environment and how to sustain leadership amidst growing competition and disenchanted customers. Are you willing to hire a Chief Reimagination Officer, and Chief Paradigm Officer and a Chief Paradox Officer? Read full article in Fast Company. E.T.P. 4'
