Sunday, 1 November 2015

NEWS: Does Hillary has a Lead GIF advisor?


GIF via Medium.



This is the theory that Matt Bors handles in Medium, while Republicans are playing for the audio bite, Hillary might be playing for the GIF, and she might be the first presidential candidate to consciously do so. "GIFs matter. Even if it presents a false narrative or cuts out crucial context — like the sound bite of yore — a fast-traveling GIF bite will prove devastating for candidates unable to preemptively supply the public with GIF-fable reactions and gestures that fit their campaign’s narrative. The 2016 election may very well hinge on a four second loop of an image file developed by CompuServe in 1987." Read full article in Medium. E.T.P. 3'

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