Sunday, 11 May 2014

DESIGN, BUSINESS & INNOVATION


Photo via AdWeek.

"What do Bob Dylan, Ellen DeGeneres, Stephen Colbert, the Muppets, U2 and the cast of the '90s sitcom Full House have in common? They all starred in Super Bowl commercials this year, and none of them came anywhere close to the top of the list when it came to sharing of the ads online". Read this interesting article by Tim Nudd in AdWeek. E.T.P. 6'


Photo via Quartz.

"China already has the world’s longest high-speed rail network. And the country aims to more than double the amount of high-speed railway by 2015. Officials want to build everything from an undersea railway tunnel from the Chinese shore to Taiwan—twice the length of the Channel Tunnel between France and Britain. In that context, it almost seems feasible that China would be considering a recently discussed project—13,000 km of high-speed railway that crosses from China to Russia and North America that includes a 200-km tunnel under the Bering strait. A railway expert at the Chinese Academy of Engineering told the Beijing Times that officials are having discussions about the project." Read Lily Kuo's full article in Quartz. E.T.P. 4'




Photo via AdWeek.

"It's such a great, simple idea: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them?
FCB Brazil did just that with its "Speaking Exchange" project for CNA language schools. As seen in the touching case study below, the young Brazilians and older Americans connect via Web chats, and they not only begin to share a language—they develop relationships that enrich both sides culturally and emotionally." Read full article and watch the project's video in AdWeek. E.T.P. 7'

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