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| Photo via AdWeek. |
"What do Bob Dylan, Ellen DeGeneres, Stephen Colbert, the Muppets, U2 and the cast of the '90s sitcom Full House have in common? They all starred in Super Bowl commercials this year, and none of them
came anywhere close to the top of the list when it came to sharing of
the ads online". Read this interesting article by Tim Nudd in AdWeek. E.T.P. 6'
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| Photo via Quartz. |
"China already
has the world’s longest high-speed rail network. And the country aims
to more than double the amount of high-speed railway by 2015. Officials want to build everything from an
undersea railway tunnel from the Chinese shore to Taiwan—twice the
length of the Channel Tunnel between France and Britain. In
that context, it almost seems feasible that China would be considering a
recently discussed project—13,000 km of high-speed railway that crosses
from China to Russia and North America that includes a 200-km tunnel
under the Bering strait. A railway expert at the Chinese Academy of
Engineering told the Beijing Times that officials are having discussions about the project." Read Lily Kuo's full article in Quartz. E.T.P. 4'
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| Photo via AdWeek. |
"It's such a great, simple idea: Young Brazilians want to learn English.
Elderly Americans living in retirement homes just want someone to talk
to. Why not connect them?
FCB Brazil did just that with its "Speaking Exchange" project for CNA
language schools. As seen in the touching case study below, the young
Brazilians and older Americans connect via Web chats, and they not only
begin to share a language—they develop relationships that enrich both
sides culturally and emotionally." Read full article and watch the project's video in AdWeek. E.T.P. 7'
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