DESIGN, BUSINESS & INNOVATION: Facebook’s Instant Articles

Photo via The Drum.

"Facebook’s direct publishing deal to get publishers to create native content for its audiences begins in earnest its transformation into a media owner but publishers are wary of the lack of early clarity on its impact on data and the social media fate of those who don’t get with the program.
The content management system (CMS) essentially allows publishers to upload their articles directly to Facebook, which then manages the transition of it people. It hands the social network more control over editorial than ever before and, while a controversial prospect, is being sold to publishers as a way to boost the reach and value of their content." Read full article in The Drum. E.T.P. 7'