Sunday 26 October 2014


Photo via Mashable.

T.L. Stanley describes in Mashable how the ad industry has finally made peace with crowdsourcing and how mass collaboration continues to blossom nowadays as consumers prefer authentic, quirky or unvarnished brand messages. "James DeJulio, co-founder and chief executive of Santa Monica-based ad tech firm Tongal, says crowdsourced advertising is the Uber of the marketing world. There’s tremendous demand for a service – in this case, original content with a fresh voice for digital, social media and other platforms. And lucky for brand marketers, he says, there’s a passionate and motivated labor pool ready to step up for quick turnaround, low-cost projects." Read full article in Mashable. E.T.P. 7'

Photo via PSFK.

Super interesting article by Sophie Maxwell, Pearlfisher's Futures Director in PSFK: "It is increasingly hard to switch off from a world that is always on. Our new and infinitely connected world has enabled us to exercise endless choice. And keen to optimize every aspect of our lifestyle, we have bought into the fact that the digital and the physical need to work in synergy. But now, there is a growing realization that we are struggling to find the head space for it all. As a result, we are seeking to restore some sort of balance – in terms of how we connect with each other and with our surroundings – by taking shelter, slowing down and switching off.
It may seem counter-intuitive but we are looking to brands to guide us. We want brands to help us schedule time for contemplation, create new space for significant moments and connect with us in more creatively controlled ways." Read full article in PSFK. E.T.P. 3'

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