Sunday 20 July 2014


Photo via Fast Company.

Great article by Eric Jaffe in Fast Cmpany about what makes one consumer design cool and others meh: The Science of Cool. "Take a look at the two water bottles above. The one on the left is pretty much your standard water bottle design: tall, clear, probably crinkly. The one on the right feels a bit less conventional, with its sleek aluminum shell shaped like an Erlenmeyer flask. In a survey of which is cooler, the bottle on the right would win right away, though both bottles serve the very same function. So what is it, exactly, that makes one design cooler than another? The difference is surprisingly tough to articulate. You might say it's because the bottle on the right is unconventional. But a water bottle shaped like a kangaroo would be unconventional, too, and you wouldn't necessarily consider it cool. There's more to it than just being different." Read full article in Fast Company. E.T.P. 5'

Photo via Fast Company.

And of course, our anniversary edition had to have an Internet celebrity cat news: "Tabatha Bundesen was a waitress at Red Lobster when her brother first posted a photo of her cat, Tarder Sauce, on Reddit. Soon the cat had become a meme. A couple of months later, she had an agent. Then she had a book deal, a beverage brand, a line of merchandise, and a Christmas movie on Lifetime.. “I am Grumpy Cat’s human,” Bundesen says when I ask her if she owns the cat." Read full article in Fast Company. E.T.P. 4'

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