DESIGN, BUSINESS & INNOVATION: Beyond the narcissism

Photo via Marketing Magazine.

Nicola Kemp in Marketing Magazine define the sixtrends that will define next decade social media, beyond narcissism. "Consumers and brands must both become less self-absorbed if they are to thrive in the next decade of social media.
Speaking at the Cannes Lions advertising festival, Peter Kim, chief digital officer at Cheil Worldwide, warned that narcissism has overtaken altruism as the driving force behind social connection.
"Popular culture fuels this behaviour, reinforcing the idea that being social is actually about self-promotion," he explains. This shift, he believes, has driven the social-media landscape to the point of self-obsessed absurdity. " Prepare for a shift from global narcissism to real empowerment. Read full article in Marketing Magazine. E.T.P. 5'