Sunday, 9 November 2014

DESIGN, BUSINESS & INNOVATION



Image via Wired.


Marcus Wohlsen's Wired article explicitly called "How Facebook Could End Up Controlling Everything You Watch and Read Online" would have been quoted so many times in a second part of my dissertation about information on the move... but since that imaginary second part is not happening (anytime soon, at least), at least I get to share it here. Anyone interested in the future of news, journalism, publishing, content creation and marketing, and well, the Internet in general, should have a look. Here's a fragment of the article: "Given that links appear to be more clickable when shared on Facebook, online publishers have scrambled to become savvy gamers of Facebook’s News Feed, seeking to divine the secret rules that push some stories higher than others. But all this genuflection at the altar of Facebook’s algorithms may be but a prelude to a more fundamental shift in how content is produced, shared, and consumed online. Instead of going to all this trouble to get people to click a link on Facebook that takes them somewhere else, the future of Internet content may be a world in which no video, article, or cat GIF gallery lives outside of Facebook at all." Read full article in Wired. E.T.P. 5'


Image via The Economist.

And obviously related to the previous article, Alexandra Suich writes for The Economist print edition a nice piece about how technology is profoundly changing the advertising business. This is fragment of Little Brother: "In 1963 David Ogilvy . . . wrote: 'An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar, and keep it sweeping.' Half a century later advertisers are at last taking him at his word. Behavioural profiling has gone viral across the internet, enabling firms to reach users with specific messages based on their location, interests, browsing history and demographic group. Ads can now follow users from site to site: a customer who looks online for flights to Frankfurt will be inundated with German holiday offers. Conversant, a digital-marketing firm, uses an algorithm to deliver around 800,000 variations of an ad to its big clients’ prospective customers to make it as irresistible as possible. . . Extreme personalisation in advertising has been slow to come, except in search advertising, where Google, Yahoo and other engines have been serving up ads tailored to users’ interests for years. But now it has arrived in earnest. According to one poll by Adobe, a software company, most marketers say they have seen more change in the past two years than in the previous 50." Read full article in The Economist. E.T.P. 6'

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